Top Five Reasons your Business Needs Video Marketing

-

Companies that include videos in their marketing campaigns have a 27% higher click-through rate and a 34% conversion rate than companies not using such strategies. If you are wondering whether investing in video marketing is worth, we say “Yes, it is worth it!”.

Not only is it the latest trend, but also because videos are a very versatile and profitable digital marketing tool. Corporate video production can ensure that companies experience exponential growth; here, we look at the top five reasons your business needs video marketing. 

1. Search Optimization

If you think about general habits that people have when they need a solution to a problem, they visit a search engine website. You want to ensure that you create quality content to place on the largest search engine site in the world; Google, who owns YouTube the second-largest search engine. Making use of other social media platforms for greater reach and allows social sharing. To produce quality content, start by looking at the most significant problems your customers have and then making video content around that in the form of, i.e. ‘Tutorials’. 

2. Reach your Audience Faster



If you want an immediate response on your content, upload your videos on Facebook. When posting a ‘Native Facebook Video’, you will get two times the reach and seven times the engagement. Thanks to how the Facebook algorithm works right now, video content is the top-performing kind of content on the platform. 

3. Gain Authority 

If you are willing to go on camera or go on live video and talk about your business and area of expertise, it makes you look like an authority figure on the topic and in your industry. With your audience, a video builds a level of trust that you may not have achieved otherwise. It is different from writing a blog or a tweet; instead, it brings a more personal engagement. 

4. Build Relationship

Once you get found on YouTube, or you get seen on Facebook due to the extended reach, it is then your job to harvest the relationship with viewers and people who have engaged in your content. Use platforms like Instagram Live, Facebook Live to connect with them on a one to one basis in real-time. 

Imagine the possibilities of using social media live platforms as a customer service tool, so get creative in how you use these live streaming platforms or media action platforms to build relationships with your customers and clients. Get to know them on a real-time basis; if people know, like, and trust you, they are more likely to be lifelong customers. 

5. Convert Visitors into Customers

Once you have the value of search and being found on YouTube plus the eyeball and immediacy of Facebook and the relationship-building of Twitter, Instagram, and Snapchat live streaming. You want to convert your viewers into customers.

The best way to do that is by driving them through your video content to your website, to your contact page and contact information, or you get them on your email list. That way, you have potential immediate customers, or you will have lifelong brand-loyal customers, as you will harvest your relationships with them through continued social content or weekly email to them.

Avatar
Marie Foster
Marie Foster is a reporter based in UK. Marie has also worked as a columnist for the various news sites.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

NOW TRENDING

5 Best Games Like Mystic Messenger for 2020

If you haven't played Mystic Messenger yet, you probably the kind of person who isn't aware of the latest happenings in the...

How to Change your Game Status in Discord

Discord is something you should familiarize yourself with if you spend most of the time on the internet playing online games. This...

Tinder Super Like – How to Super Like and Undo Super Like on Tinder

Looking for the guide about what actually Tinder Super like is? Do you want to know how you can hit Tinder Super Like to...

7 Best Kik Friend Finder Apps

The number of messengers are increasing day by day, Kik Messenger holds its place as a superb instant messaging app, which allows...

How to Delete All Messages in Discord

Although Discord is more heavily focused upon its voice call features, the messaging options are also quite frequently used. Now if you are an...

LATEST STORIES

3 Benefits of The Real Estate Investing App

If you're investing in real estate, one of the best ways to make money is to find inexpensive properties. However, this strategy's...

How To Build A Strong Social Media Engagement Strategy

Creating your business’s social media engagement strategy can become an elongated task before you even know it. While social media may seem...

Why Consulting? Top 6 Reasons To Opt For A Career In Consulting

A career in consulting is not suited for everyone, but those with the right mindset and an open, energetic approach may find...

4 Things To Plan for When Starting a Business

Starting a business is the new cool. Entrepreneurs and people who are sick working the old school nine to five are taking...

4 Blogging Mistakes to Avoid in 2020

The online world is a vast one with many facets to it, be it social media, the world of Google, or the...