The online world is a vast one with many facets to it, be it social media, the world of Google, or the millions of blogs out there. When it comes to blogs, WordPress is a great option to get you off the ground, but from there, it can be hard to make a success of it. Blogging is certainly a tougher gig these days, largely down to the sheer amount of blogs out there.
If done right, though, then a blog can lead to numerous benefits moving forward. People have landed high-paid jobs off the back of founding successful blogs, some have landed freelance opportunities, while others are making a living from their blogs and the various brands they endorse. Blogging can start as a hobby for some people, then turn into a career soon after. It’s the world we live in now, with big brands desperate to tap into all markets and jump onboard the blogosphere.
There might be, for example, a blog covering all things Premier League football, alongside other blogs which review the consoles, video games, mobile games or casino games similar to creations like 3D roulette from Mansion Group. Alternatively, people have found great success with various food blogs, travel diaries, and tips and advice around family life. There’s a blog for pretty much everything, essentially.
Regardless of your speciality, the content you share is going to decide whether or not your blog will be successful or not. With that in mind, what are the blogging mistakes to avoid in 2020? Here’s four below.
Choosing the wrong topics
Knowing your audience and what they want to read about is vitally important. There’s no use having a blog if all you’re going to do is talk about yourself and the amazing things you do, when in reality your audience is more than likely not interested in that, instead keen to hear about the dedicated topics you’ve promised to share. Your readers might be trying to solve problems of their own or gain inspiration for something moving forward, and not necessarily want to indulge in content that is solely around you and everything you do. It’s about them, too.
Not posting enough
There’s nothing more depressing than locating a blog displaying its latest posts from a few years ago, so always be sure to keep your blog regularly updated. There’s no point in setting up a blog if your desire is to share content once a month – that simply isn’t enough. Blogging on a frequent and consistent basis helps keep your community on its toes and the site continually bringing traffic its way. Sharing content sporadically will fail to get good results.
Badly formatted content
You could be the best writer in the world, but if your content is poorly formatted, then nobody is going to read it. Make sure you have clear sections with headers, whitespace, bullet points and bolded text. These are clear ways to help engage your audience and grab their attention.
Articles lacking detail
As we touched on above, content is key here. What can have a detrimental effect on many blogs, though, is if the content in question is lacking in detail. It’s a classic issue with many blogs, which aim to cover tough subjects in a few short paragraphs. Not only can this be frustrating for the reader, but some search engines prioritise blogs articles that are more lengthy than others. On top of this, you don’t want your readers leaving the article with unanswered questions. Try to cover topics from a variety of angles and be sure to write more than just a few hundred words.