4 Myths About Affiliate Marketing You Need To Know


Before debunking affiliate marketing myths, it would be worthwhile underscoring exactly what this topic entails. As a business concept it is one of the most straightforward for the simple reason you don’t need an economics degree or an extensive CV of marketing achievements to be an affiliate. Business acumen and bundles of enthusiasm are the basic entry requirements. After all, the Internet means no one ever need reinvent the wheel: all you are doing is harnessing existing marketing strategies to tap into retail streams. So what are the myths about this type of enterprise you really need to be aware of?

1. It’s only a Fad

The most widespread falsehood is the insistence that affiliate marketing is just a trend, and like any other in the business world or otherwise, is destined to wane. Here are the facts.  While it is impossible to make business predictions with 100% certainty, from all the available information it is plain to see this form of marketing is now deep-rooted. In fact, according to Robert Oldman who is an official representative of a TopOffers affiliate network the number of global brands using affiliate marketing sites as a much more economical selling tool than traditional advertising put the total as high as 80%.

There has been much recent discussion about Google altering algorithms where SEO analysis is concerned, but affiliates rely on many more marketing techniques than the simple act of backlink building. This means subtle changes to the way search engines are ranking affiliate marketers is likely to have little impact on the overall picture.

2. Consumers Don’t Trust You

Another potent myth is that consumers are less likely to put their trust – and hard-earned bucks – in affiliate marketing. Statistics reveal many customers who have landed on pages run as affiliate programs actually go to the next stage and purchase products, or at least add them to their shopping lists for future reference. As a rule, shoppers tend to home in on products they are interested in beforehand rather than casually browsing a diverse range. But when they do come across something that takes their eye they’ll buy regardless of whether the platform is being run by the affiliate or the umbrella company.

3. Quantity is All-important

The next myth concerns quantity: for affiliates to make sufficient income they need to be running as many programs as possible. But like anything else in life, quality is all-important. If you intend setting yourself up as one of these entrepreneurs, you would be much better advised doing a lot of preliminary research. Rather than a scattershot approach, check out current trends and what the impact of marketing has been on existing websites. Affiliating with quality websites might cost more, but they be geared up to appeal to a wider customer base. Additionally, by focusing on a few high-yield programs you will ensure you are in no danger of spreading your resources too thinly.

4. Social Media

Social media is undoubtedly one of the key attributes affecting e-commerce in the modern age. However it is a myth to assume that this will naturally generate business for an affiliate marketing program. While it is perfectly true that social media platforms offer a wider reach than anything previously available, you still require to put in a lot of groundwork and research before placing adverts in order to optimize sales. In the right hands, social media can certainly represent a lucrative revenue stream, one that is just waiting to be tapped. But you still need to know the ins and outs of why certain aspects of marketing have the greatest potential.

Muhammad Usman Siddiqui is a young entrepreneur from Pakistan. His studies (Petroleum Engineering) has no relation to innovation and future technologies but the passion keeps him in this field.


Please enter your comment!
Please enter your name here


5 Best Games Like Mystic Messenger for 2020

If you haven't played Mystic Messenger yet, you probably the kind of person who isn't aware of the latest happenings in the...

How to Change your Game Status in Discord

Discord is something you should familiarize yourself with if you spend most of the time on the internet playing online games. This...

Tinder Super Like – How to Super Like and Undo Super Like on Tinder

Looking for the guide about what actually Tinder Super like is? Do you want to know how you can hit Tinder Super Like to...

7 Best Kik Friend Finder Apps

The number of messengers are increasing day by day, Kik Messenger holds its place as a superb instant messaging app, which allows...

How to Delete All Messages in Discord

Although Discord is more heavily focused upon its voice call features, the messaging options are also quite frequently used. Now if you are an...


3 Benefits of The Real Estate Investing App

If you're investing in real estate, one of the best ways to make money is to find inexpensive properties. However, this strategy's...

How To Build A Strong Social Media Engagement Strategy

Creating your business’s social media engagement strategy can become an elongated task before you even know it. While social media may seem...

Why Consulting? Top 6 Reasons To Opt For A Career In Consulting

A career in consulting is not suited for everyone, but those with the right mindset and an open, energetic approach may find...

4 Things To Plan for When Starting a Business

Starting a business is the new cool. Entrepreneurs and people who are sick working the old school nine to five are taking...

4 Blogging Mistakes to Avoid in 2020

The online world is a vast one with many facets to it, be it social media, the world of Google, or the...