Whether you’re growing your business from the ground up, or you’ve already hit the big time, there’s no wrong time to make sure you keep a leg up on your competition. More than that, though, there are tools that you’ll need to have in order to bring your clientele the absolute best in content, services, and products. Some of these tools are physical ones, of course, but as the business world evolves, you’ll see more of the digital assets that are needed to make your company a continuous success. Do you find yourself curious what assets those are? If so, have a look at the five most necessary digital assets for companies today.
It could be a simple show of interest, or it could be a regular customer of 15 years: contact information is valuable, and anyone that allows themselves to be added to your contact list is able to become a part of your audience, or to increase value to your business in another way. It’s imperative that you keep and safely guard your email contacts list; the people who have agreed to be on this list are people that trust you. They can be given content when you have something to distribute, and they can be the first in line when you have new products available for purchase. Without a contact database, most businesses would have to work many times harder when they wanted to increase their sales or to garner interest in their brand.
The other thing to remember about a contact database is that this kind of asset is built over time: it’s not something you can easily replenish from scratch in a reasonable amount of time. More than anything, your contacts and the trust you’ve received from them is a priceless resource with exponential benefits to you as it grows.
To test the mettle of your brand, the smartest long-term choices you can make include creating content that adds value to your audience. Content marketing, or the practice of creating non-sales content like videos or blogs that inform and/or entertain, has helped numerous brands become voices of authority in their respective markets and industries. This means that for every new blog you post, you’re adding to your content library, and to a growing digital asset of your own that helps to establish your position in the marketplace. If you want to truly add value, you should keep thinking of things that aren’t easily reproduced: an e-book or a whitepaper instead of a Tweet; an organic podcast instead of a cheaply put-together video with stock photos; an engaging conversation in your blog instead of a dry, serial company update. Continually building on this value, on this content, will always prove to be a huge asset all on its own.
This one’s as clear as it gets: you need a website to function as a business in this day and age. Any business that plans on expanding its reach in the future or in creating a significant impression on audiences today must know the impact of having a website that’s both accessible and a pleasant experience for any who find themselves landing there.
People look to websites as a sign of a business’s quality. A company worth its salt will have an online presence, and future customers can visit said site to learn more about the company, to express interest, and even to place orders. Its appearance should be pleasing, and its content should be clear; without this landing page demonstrating the value of your company’s services, you can bet that your company will eventually suffer at the hands of competition who have evolved to meet the needs of today’s market.
Whatever you’re trying to accomplish for your company, it can only be enhanced by investing time and effort into building a website that reflects your business’s vision and its offerings.
Be it the point-of-contact email server for your business or the numerous accounts on social media, user accounts are a direct asset, or an asset whose value is immediately clear to a person with access: in the case of email, it’s contact; in the case of social media, it’s representation. In both cases, you’re managing how people outside of your company perceive it, and so these assets are useful in numerous capacities. However, because of their usefulness, this is another asset that is incredibly attractive to outsiders — to people who would try to use your resources for their own gain. It’s imperative that you utilize an enterprise security platform to keep your accounts to yourself. After all, your social presence and your communications are ways that your business interacts with the outside world. You’ll want to make sure that these methods of interaction stay pure and true to your company vision.
If you’re distributing an online product or offering a service, like virtual storage, then you understand the value of the digital commodity already. As the world economy slowly finds more and more of its activity to be digital, so too does it mean that digital commodities like this become more important — just like the businesses that offer it. So, whether it’s a product or service you get for your own needs, or something you’re offering to clientele, keep in mind that these count as digital assets as well, and need to be protected as such.