7 Ways a Small Business Can Boost Their Customer Service


Customer service repairs manage and maintain the relationship of your business with your customers. Some business owners do not invest in building good customer service because they think only big companies with millions of customers like Apple, Amazon, and Google need it. As a new business, you need customer service more than the big businesses, and you need to take good care of it.

Incorporate in Business Planning

Incorporate customer service into as many areas of your business as possible during business planning. You can incorporate it into advertising, product design, etc. This means you will create and build these areas of your business with your customers in mind. You are silently communicating to your customers through a huge part of your business. Customers are at the center of running a business anyway.

Change Attitude to Service

Customer service is often the smallest, least, and worst area of business. Customer service treats customers only in the same way as their company treats them. They end up giving the smallest, least and worst care to customers. In turn, customers receive a negative experience and complain elsewhere. This will tarnish the image of your business. Great customer service in a friendly, happy, and calm way.

Deliver on Your Promises

Trust is one of the things that are at the core of the relationship of your business with your customers. You can start building trust through attractive, authentic, and consistent promotions. You can seal this trust by delivering on the promises you made in your promotions and continuing to deliver on them. Increase the value of your service by delivering faster, improving the packages of your products, etc. Make it better than your competitors’ services.

Integrate with Marketing

Integrate customer service with marketing by using your target customers’ demographics, preferences, and more when creating your promotions. Over time, you can use feedback from your customers to integrate an improved customer service with your marketing projects. Customers are reliable testers and reviewers. Create a separate marketing project that is exclusively targeted at your regular customers to strengthen your relationships.

Shed the Profit Center Approach

Small businesses run their customer service with a profit center approach by lowering the prices of their main products while making the services provided by customer care expensive. This causes customers to avoid customer service and choose third-party services to fix their problems instead. You need customer service to gather information on your customers’ problems. Make your customer service accessible by shedding the profit center approach.

Adopt Retention Pricing

Businesses lower the prices of their products, and then give bad service in repair and product care just because the customer paid only a low price. Everyone is looking for good treatment. Take retention prices into consideration when pricing your products and price them accordingly. Give your products prices that will help you provide good service during repair and product care.

Empower Your Employees to Make Customers Happy

Your employees are at the front line of your business in managing your relationship with customers. They and their actions are the images of your business. Ensure your employees are capable of these difficult tasks by providing sufficient training and perks. Keep everyone in the company updated on the most recent business developments, so they know what to do and what to expect. Work alongside them to motivate them.

Recognize the Role Reversal

Business owners use their emotions when promoting their products and then sell their products rationally. Customers buy the products rationally and then get emotional when the products they bought disappoint them. Businesses maintain their rational approach when dealing with the problems of customers, forgetting that they should align themselves with their customers. Use your emotions when dealing with the problems of your customers.

Train Employees in Customer Empathy

Customers are naturally emotional, unreasonable, and upset. It’s natural when the products they just bought disappointed them and are having problems. It is nice to speak with someone who is friendly and calm when you are feeling bad. Train your employees in understanding your customers and in being friendly, helpful, and positive. Shy and sad employees are bad for your business.

Resolve Customer Issues at Their First Point of Contact

Increase your customer service employees and train them to resolve customer issues as soon as possible. When customers think you’re not hearing them, they’ll express their upset elsewhere. They might turn to social media, where you cannot delete their bad comments about your business. This can damage your company’s reputation. Reply to their online comments with a phone number of an employee in charge to get them off the internet right away.

At the end of the day, your customer service is responsible for reestablishing the good status of your business against possible crisis, pitfalls, and bankruptcy. Your business can continue to progress in its journey to improvement. You need them, and they need you. Together, the different areas of your business and your customer service will drive you to success.

Kate Ashton
Kate Ashton is a writer at SharkProcessing.com. Shark Processing is a wonderful source for startup, small & medium-sized business owners & merchants to check plenty of genuine & unbiased high risk merchant account reviews & articles before opting for one. Connect with Shark Processing through Facebook and Twitter .


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