In the past getting your customers engaged with your business was all about producing quality products or services.
Now sadly it just isn’t that simple. In order to build good levels of customer engagement, you need to go above and beyond.
To help you out we’ve created this guide to 7 ways you can supercharge your customer engagement today.
1. Build Relationships
Customer’s love to be felt recognized and appreciated. It’s important to do everything in your power to turn a single purchase into repeat business.
Service businesses especially thrive on regulars. You want to create an environment that’s welcoming and encourages employees to engage your customers effectively.
2. Use Seasonal Promotions
Depending on what your business is seasonal promotions can have a huge impact on customer engagement. Summer is an especially great time for this as you can do fun, attention-grabbing things like temperature based promotions.
Consumers love free. Make a big deal about something like 104 °F on July 4th. If the temperature gets that high at your business have a giveaway.
This draws attention to your business and will help it stick in the customer’s minds.
3. Scratch off Giveaways and Ads
A lot of people love playing the lottery. Scratch and win cards especially offer that combination of thrilling risk and instant gratification that really gets people going.
With advances in printing technology, any business can now create their own scratch and win cards for promotions and giveaways.
You can use them for mailers, in-store promotions, or as a way to reward customers for hitting purchase levels. Offer percentages off with a grand prize of a specific amount or product.
4. Offer Referral Bonuses
In our modern connected world, consumers are a lot more likely to give something a try if someone they trust recommends it to them. Offer your existing customers rewards like discounts, upgrades, and free products for referrals.
A great way to do this is through referral code. By giving everyone who shops with you a unique discount code they can quickly and easily refer to their friends.
The most effective way to do this is with a discount for your existing customer and the person they refer to.
5. Create Excellent Content
Content marketing is one of the best ways to create a relationship between your business and consumers. If they like the articles, blog posts, and videos you put out they’ll come back for more.
The trick is to keep the focus on generating value instead of just generating looks or search rank. Anyone can write an article with the correct keywords and structure to rank well on Google or Amazon.
You want to create the kind of content you would want to use. Focus on the accuracy of your information and the quality of the product produced. Customers who like what you write or record will trust you for other things.
6. Gamify Customer Loyalty
Millennials love video games. There’s a certain thrill that comes from watching your character level up and benefit from their actions that are equally useful for businesses.
Create a loyalty program with game-like rewards. Gamification includes things like levels of achievement for purchases, benefits like points, and badges for annual and lifetime achievement.
Earning awards for shopping creates an outsized sense of achievement among Millennials. It’s a great way to get them engaged and invested in your business.
7. Optimize Social Media Presence
Pretty much every business has social media presence these days, but a lot of them aren’t using it to best effect. Putting out announcements and information is all well and good but it isn’t creating true engagement.
Create promotions based around shares and likes. Offer discounts for posts at your location and respond to customer queries on social media.
Research has shown that the average person now spends more than 2 hours per day on social media. Make sure your business is part of that time.
Focus on Quality
Whatever paths you choose to take to generate customer engagement make sure you put your all into it. Customers can tell when you’re just going through the motions and won’t appreciate it. Try out a few of these tips and see what works best for your industry and location.