7 Ways to Improve your Site’s Ranking (SEO)

Nowadays most businesses and websites are in a competitive run to improve their Site Ranking on Google. Staying in competition is getting harder and harder with the growth of online marketing. Nevertheless it is not impossible to get a higher ranking especially if you follow the standard ways of improving Site’s Ranking (SEO). 

Ways to improve your Site’s Ranking (SEO)

Following are a few ways that you can act upon in order to improve your search engine optimization (SEO) and make your website appear on top of search engine results. 

  1. Make sure that the content you publish is both qualitative and authoritative.  Having quality content is one way to ensure that your search engine ranking improves and your content appears on top of search results. Quality content ensures that users visit your site frequently and relevance ensures that Google bots show your content on search results. 
  2. Use Keywords wisely. Using keywords wisely is necessary to guide google bots towards your content. Your content should include the targeted keywords and keyword phrases that should be associated with your website. These keywords ensure that when a user might search for the relevant content, your page is more likely to appear. In order to make multiple keyword phrases associated with your website, you need to make separate web pages for each targeted keyword phrase. 
  3. Place your keywords properly within your content. There’s no need for you to stuff in keywords where they are not needed. Use your keywords naturally and make sure that you use the right keywords for your content. Readability of keywords and their usability is crucial to making them appear in relevant searches. 
  4. Your content impacts your search engine rankings the most. Make sure that the URL, title, headings and other content that you use are added strategically. You can also link back to other relevant sources and additional information within your content. You can also use many other tools or functionalities to improve your content visibility. Some of these include bold, italics, tags and highlighted keyword phrases. Make sure to use this content in moderation as stuffing it would have the opposite impact of what you intend to do.
  5. Using metadata or information that is relevant to the content on your page can also help improve your SEO. Metadata should however be reviewed and updated over time as the site changes. The metadata can encompass the title metadata, the description metadata and the keyword metadata. 
  6. Make your content rich, unbiased and authoritative. Having unique content can ensure that your website stands out in comparison to the other websites. A link-worthy site is more likely to attract links from other websites. You should add relevant links within the text which would not only improve your own search engine ranking but also the rankings of the pages that you are linking to. Using descriptive keywords can also improve the value for the screen readers. 
  7. Make sure to incorporate alt tags to describe the images or videos that you may use. This allows the search engines to locate your content and can really help for those who may use text only browsers. 


There are many ways to work on your SEO ranking but making sure that your content is simple and readable is the most crucial. There’s no point in using sophisticated language if your user cannot understand it. Remember that your content is for your users and there’s a variety of users with various levels of understanding, your content should be user friendly. Also ensure that you update your content regularly and keep things fresh for your users. If you are unable to handle this on your own then it is always better to get help from professionals like  SEO services in Dallas by Impressive Digital.

Marie Foster
Marie Foster
Marie Foster is a reporter based in UK. Marie has also worked as a columnist for the various news sites.


  1. Great info, it’s crazy how many factors there are that have an impact on SEO. It wasn’t until recently I found out how much of an impact it has putting your target keywords at the start of the header tag as opposed to the end. Something I wish I had of found out much sooner.


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