As the world undoubtedly relying on digital techniques day by day to market their business brand, demand for offline marketing has declined. What’s more bothering is, that effective offline marketing strategies can play a huge role in gathering traffic and enhancing the popularity of your brand which most marketers are oblivion of, and even if they know, have little faith in it. Most of the clients prefer to make a purchase after getting influenced and impressed by the advertisement or information delivered through offline marketing. This statement support the effectiveness of offline marketing up to a huge extent.
Moreover, according to the survey conducted by Mckinsey, in the blog “A new way to measure word-of-mouth marketing” it states that around 20 to 50% decisions of customers are driven by word-of-mouth marketing. It throws a light over the efficiency of offline marketing.
Although email marketing is a vital strategy to generate potential leads and it is the most cost-efficient manner of advertising, direct mails also serve as a fast and effective mode to develop healthy customer relationship.
As per a survey, direct mail is almost 100 times more effective than emails; it has 1.4-customer response rate. It is almost 1.37 times more than emails and 1.18 times more than paid search.
To make your direct mail campaign a success, you need to add some innovative elements in it. You can add a QR code in your mail so that your target customers can digitally interact with you. Similarly, you can send birthday greetings or personalized updates through mails. Moreover, you can add a voucher code in your mails to give your clients a reason for future purchases.
Place Your Adverts Wisely
More or less, both marketing mediums—offline and online—are effective to generate revenues and maximize brand awareness. You need to choose wisely. Some of your target audience may not be internet-savvy; they would prefer to be updated via print media, TV and radio. Unlike others who would be reachable via the internet. Therefore, blend them together for greater efficiency.
Generate Your Own Personal Relations
You need to do such efforts through which you can grab the attention of your customers. Creating personal relations with PR agencies or hiring them can help you grow your reach. You will be able to entertain a huge audience. Creating your own PR and inviting a journalist and PR agents over parties and dinners can help you get more coverage. You will be able to get your word across largely. Moreover, you should try some corporate stunts to gain publicity. Corporate stunts can be profitable or go horribly wrong. Therefore, be conscious when choosing one. Unlike Richard Branson- the founder of Virgin Group, do not go driving around the street on a huge army tank. You can start with some simple and innovative techniques. like launching a donation campaign.
Organizing events that can enhance your network is essential for offline marketing. You need to grow your contacts and reach of the brand. Networking events give an opportunity to present yourself and your company in a professional manner. You can consider conducting three types of events that are mentioned below to grow your network:
Sponsorship – To sponsor events with your brand’s name is a good way to increase brand recognition. It helps you generate public awareness of your company and enhances the probability of target audience starting a conversation about you.
Physical Impression – Print media can help you create a lasting impression over viewer’s mind like mini figures of Lego’s or business cards. Magazines can be a better way of generating awareness as well.
Offline Content Marketing
Content plays a greater role in delivering a brand’s message across than any other form of marketing. Across the globe, over 27 million copies are shared in 90% organizations. You can incorporate content in your offline marketing by making small gifts, keepsakes or any kind of thing, which you can bundle up with your client’s purchase. It will maximize the likelihood of your brand to surpass its competitors.
To Wrap Up
Offline marketing is a simple and productive way to create a healthy bond with your customers and helps to highlight your principles and uniqueness. If offline and online marketing goes hand in hand can make a huge profit, for example when you plan to send a direct mail to your customer do mention social links in your email. You might know the importance of citing sources in a general content using ama citation generator, which is used to make the work authentic. Similarly, when working with promotional content you have to depict authenticity, which is possible if you add your web links in every email to help customers navigate to your site to get proofs of your reliability.