Did you invest in a huge space and now you don’t know what to do with it? Maybe you bought the best bar out there, maybe you got the nicest flooring and lighting but what good does it do if you don’t know how to advertise it? If businesses out there that could make use of your space every now and then don’t even know that it exists, your efforts have all been in vain. That’s why you need to take a look at five useful tips that will help you promote your venue.
What does it represent?
First, you have to define what your venue represents. When you do that, you’ll get a good understanding of who you want to attract. And when you do that, it’s time to consider the assets in your marketing array. You should have a website for your venue, it has to be promoted on social media channels. Use anything and everything marketing-wise to ensure that you attract the right folks for what you want to do with it.
Host events yourself
Just because you want to rent out your space for other people’s events, doesn’t mean that you can’t host your own. First of all, all events attract crowds. Well, the interesting ones, not the dull ones. So, if you’re having troubles finding someone to host their events at your venue, host them yourself. This should be a part of every venue marketing strategy. Fill your venue with the crowd you’re looking to attract. You want those individuals to see how great your venue is for their brands/businesses. You can, for example, have an open day where you showcase your venue and preferred suppliers or you can opt for a VIP party where you invite your current customers and their guests with the aim to tap into a wider network. Just figure out who you want to attract. That’s how you’ll get a better understanding when it comes to the type of the event you can host.
Do some charity work
This is a noble way to attract bookings. Have a charity event at your venue. You shouldn’t charge anything. Not a dime. An even better thing to do would be to sponsor the event. Non-profit organizations rarely have the budget to hold their events at expensive venues, some don’t even have a clearly defined budget. Therefore, when you help them out, you will get noticed and you will attract more bookings. You’ll also learn more about the events in the process. On top of that, you can help someone. You have a chance to fight for a good cause.
Before someone books your space, that person would like to see what it looks like. Therefore, setting up a virtual tour wouldn’t be a bad idea. First of all, some planners don’t have enough time to come and see the space personally. This way you’ll make it possible for them to see it as if they were there. A virtual tour makes it seem realistic and thus helps potential clients feel engaged with the event space. When you set up a virtual tour, make sure that you feature it on your venue’s website and that’s it. The photos have to be interactive and you have to set up a realistic tour in order to make the visitors feel like they are right there, in your venue.
Photos are still the most popular way to market off your venue. However, most of these photos never include people in them. The vast majority of owners are reluctant to photo people since they believe that the venue looks better when it’s empty. That couldn’t be more wrong. Actually, showing people in your space helps event planners understand what their events at your venue could look like. Take the promotional photos during an event at your venue. Make it spontaneous and realistic. The best features of your venue have to be showcased. People will liven up the photos and your venue will look even better.
Always find time to do everything to promote your venue. Most people forget how important it is to advertise. You can have an awesome venue but if people don’t know about, it’s good for nothing. So, invest in promotion. Now you know how.