SEO vs. PPC – Which Provides You the Better Value?


SEO and PPC are both marketing strategies that have the potential to help you with your business. SEO or search engine optimization ensures you’re visible in the search engines. PPC or pay-per-click campaigns are capable of getting you to where your audience is.

What are the Costs?

The cost for SEO and PPC vary based on how much you want to spend. As with anything, you could choose to spend a few dollars or you could choose to spend thousands of dollars. SEO strategies could end up costing you tens of thousands of dollars with little to no return on investment if you’re not careful. This is because SEO involves keyword research. If you’re a small business and you’re competing for popular keywords, you’re up against large corporations with budgets much bigger than yours.

Generally, SEO will cost you as much as you want to spend to pay for keyword research, onsite optimization, backlinks, and other components. PPC will cost you per click. If you’re doing the research, PPC will provide you with the better ROI and you can maintain your budget based on how many clicks you actually want to receive.

Why PPC is the Better Option

When you are going to spend your marketing dollars on a strategy, PPC wins. You can determine where your ad will appear, what you will pay for each click to your website, and what your total budget is. Adwords management allows you to stay in control of it all so you can also analyze your spending to get the ROI that you desire.

It’s better to have an ad on a website where your target audience is likely to be. Your ad will show when they enter specific keywords. Then, if they click, you pay. If they don’t click, you don’t pay. If you have a limited budget each month, you can set it up so that the ad disappears once you have reached your allotted amount.

If you rely solely on search engine optimization, you’re expecting your site to appear on the search engine result pages. Your website might appear, but not on the first page. Even if it does, you still have to wait for people to click on your link in comparison to all of the other links that appear. The click-through rate isn’t going to be as high as you would like because of all the competition.

PPC allows you to focus more specifically on who your target audience is. You can have multiple ads, each targeting a different audience with different keywords. You spend your money more effectively and you can get the click-through traffic that you need.

Once you get the people to your site, it is then up to your on-site content to convert those visitors into customers. How you do that is up to you. SEO and PPC will both get people to the site, though you will find that PPC ads will lead people into the sales funnel much faster. With more people in the sales funnel, you convert people into paying customers, which is your end goal.

Rahis Saifi
Rahis Saifi is an editor of My Ultimate Success Tips. He always remains passionate towards innovation and his love for gadgets has been exhibited in his writing. His knack to learn more and more had turned him too passionate towards learning. His learning attitude had shaped him as a perfect writer, He writes about technology, gadgets, blogging, smartphone tips and tricks and software reviews.


Please enter your comment!
Please enter your name here


5 Best Games Like Mystic Messenger for 2020

If you haven't played Mystic Messenger yet, you probably the kind of person who isn't aware of the latest happenings in the...

Hay Day Derby Tips – Play Guide And Derby Winning Strategy

Derby is the awesome feature being introduced by Super Cell in Hay Day. This made Hay Day players more professional in the game rather...

Tinder Super Like – How to Super Like and Undo Super Like on Tinder

Looking for the guide about what actually Tinder Super like is? Do you want to know how you can hit Tinder Super Like to...

How to Use Tinder Without Facebook – 3 Ways to Sign in Tinder

Are you a married man or woman or teenager who wants to use Tinder without Facebook either to hide your Tinder activity from your...

Neko Atsume Cats – A Guide to Collect All Neko Atsume Rare Cats

Neko Atsume Cats A weird cat collector game is known as Neko Atsume. However, really don’t you need to play or pet with these little...


7 Best Kik Friend Finder Apps

As the world welcomes an increasing number of technological advents, Kik Messenger holds its place as a superb instant messaging app, which...

The Complete Guide to Amazon Giveaways

Everyone loves a good giveaway, whether it’s sweepstakes or giveaway events. Shoppers love the opportunity to engage with your business in an...

How COVID-19 Is Triggering Digital Transformation in World?

Perhaps, no one ever thought that one day a virus COVID-19 would engulf the whole world like an octopus. It’s not a nightmare but...

Protect Your Startup with These Key Features

Launching your startup signals a new phase in your professional career. It's that moment where all your hard work, planning, visions, and...

How to Change your Nickname in Discord

Discord is the ultimate platform to interact within a social community. It allows users to become synonymous with fellow gamer or friends,...