Sharing Your Business Podcast as a Video: What You Need to Know

Podcasts are incredibly popular today; in fact, it can sometimes seem like every man and his dog has one. That being said, because of their popularity and the range in genres, topics and hosts, the market doesn’t feel saturated. A lot of businesses today choose to release a podcast because it can be a wonderful way to drive engagement. When they were first released, podcasts were exclusively audio files. However, today a lot of consumers prefer an accompanying video to go with their podcasts because they appreciate visual simulation too.

Video Podcasts Explained

A video podcast is rather self-explanatory; it is simply a podcast which has been filmed and includes a visual element alongside the audio. In most cases, they tend to take the form of a ‘fly on the wall’ video, and they are simply a video of the podcast recording process, although in some cases, they may be more elaborate with animated elements. Traditional podcasts may be more convenient in that listeners can tune in regardless of what they are doing, whereas a video podcast requires the focus of the watcher. However, this may also be a benefit because the user has chosen to watch the video; they are likely to be more engaged because consuming the content requires more of their focus.

Sharing Your Business Podcast as a Video: What You Need to Know
Sharing Your Business Podcast as a Video: What You Need to Know

Creating a Video Podcast

The nuances of creating your video podcast will largely depend on the format of the podcast. However, there are a few pieces of equipment that you will need as a standard. The three basic pieces of equipment that you will need are obviously a camera, a tripod and a microphone. Now, depending on the size of the podcast or the number of hosts or guests, you might need more than one. Filming the podcast isn’t necessarily enough; even if you choose to create a fly-on-the-wall podcast, you are still going to need to edit it. You will need some form of video editing software. 

Video Podcast Formats

There are a few different formats that your video podcast could take. The format will need to make sense for you and your business. Regardless of the format, you will also need to think about distribution. Partnering with a business like Red Bee Media could be beneficial. You could choose to take an in-studio interview approach where a host and a series of guests (either one-offs or rotating) discuss topics. The studio could be professional or have a more relaxed vibe. If you cannot pull together a studio or if your guests or hosts cannot travel for whatever reason, then you could instead opt for a talking head format. This is essentially a screen recording of a video conference. 

The static image format is the least involved. A recording of the podcast is played over an image or an animated image. They do allow you to post your podcast on different platforms, and they can be a great initial format while you dip your toe into the world of video podcasts, but they are not the most engaging. Footage and audio are other options. The audio is played over different images or footage, which often helps to outline or reinforce the topic of discussion. Finally, internal podcasts are essentially podcasts with a smaller audience, often produced for internal use by businesses. 

The Takeaway

Creating and launching a podcast doesn’t have to be particularly challenging; as long as you have a vision in mind and the right equipment, it is actually pretty straightforward. As a business, you obviously will already have a somewhat unique point of view, and as long as you present it in a compelling way, it will attract viewers.

Marie Foster
Marie Foster
Marie Foster is a reporter based in UK. Marie has also worked as a columnist for the various news sites.


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