There are a number of factors and ingredients that need to work together in order to create a successful business. And while each of these plays a vital role in the overall success, it really comes down to the customer relationship. At the end of the day, it’s about making that connection with customers, gaining their trust, and creating a loyal base that will return to do more business with you in the future. This is exactly why customer relationship management is so important, as it uses a variety of strategies, practices, and even technology to manage and then analyze all aspects of the customer relationship.
With that said, have you ever stopped to wonder how you could be using your CRM tools and resources to aid in your SEO efforts? That same data that you are collecting and analyzing could in fact prove to be very beneficial in how you choose the SEO practices and tools that you put in place. Let’s take a closer look.
Use the Data to Shape Your Content
Many of today’s business websites are going much further than just posting contact and product details, as they are working to educate customers and provide them with real value. The idea is to keep people coming back to the site with fresh content. This is where your CRM data can come in really handy as it can help to shape the content you post online. Of course, online content is one of the many effective SEO tools out there.
The insight that your customer interactions provides you with can then help you to decide on blog ideas, podcasts, who would be an ideal guest blogger, what experts to bring in, and so forth.
It can also be helpful if you are sending out email newsletters and content to your customer base. Be sure to take advantage of Zoho Mailchimp integration through the PieSync app. What this does is allow you to keep your subscriber information up to date, so you are sending content to the right address, without having to do it manually. It’s a time-saver and a potential problem saver.
Ensure Your Social Media Efforts are Hitting the Mark
Just as websites are important to businesses, so are the social networks. Posting fresh content on a regular basis is only half the battle; you also need to be posting content that resonates with clients and customers and is of value to them. Your CRM data can shed light on the topics to cover.
Figure Out the Most Effective Keywords
Keywords are also another big part of SEO, but they are only effective if you’re picking the right ones and then using them in the best areas. Rather than try to make a guess, your CRM data can again help give you direction. Scroll through the many conversations, questions, and topics that pop up with customers and start to pull out common keywords. They should be words that help to further your business’s efforts. CRM can even record keywords, depending on the software you are using.
So, the next time you examine your SEO efforts, you may want to look at how you can boost their effectiveness through your CRM data.