4 Rules a Designer Need to Follow When Designing Business Cards

-

You can find all kinds of advice for designing a basic or fantastic business card. However, choosing a great logo doesn’t matter if the graphic doesn’t come out right when printed. And poorly designed business cards are downright unreadable. Here are the rules you need to follow when you design a business card.

Put Purpose First 

Yes, you need a good, relevant logo. Yes, it can be beneficial to put your photo on your business card, especially if you’re working in a customer facing role like real estate. However, there are too many business people who put a high quality photo of their face on the back or side of the business card and leave out critical contact information. Your business card is supposed to promote your business, not look like a head shot for a modeling portfolio. 

The solution is to put your business name, address, phone number and email address first and foremost on the business card. This information must be in large, easily read text and dominate the business card. Your business logo, your call to action, your tag line and your personal profile are all secondary to this. 

Invest in Quality

Your business card may be exchanged over a handshake or become your first introduction to a potential client. However, it should be as solid as that first impression you want to make. Invest in sturdy card stock so that your business card remains readable when it sits in someone’s wallet or purse for a month. Have good quality images that are printed by top-notch printer. It doesn’t have to be photo quality unless you’re actually a photographer or artist. However, an image that looks like you ran it through a dot matrix printer or fuzzy image because it is low resolution will hurt your company’s image. 

Be Consistent 



Your business will build trust more quickly if your business cards match the branding on your website, social media profile and other marketing materials. This means you need to use the same logos, slogans and fonts on your business cards as you have on your website. Take things a step further and use the same name, address, phone number and website information on the business card as appears in business directories and on your website itself. For example, use the exact same address format on business cards as you put on your website. Then there is no confusion as to where someone should go when they enter your address into a navigation system. 

Proof-Read

This is a surprisingly common mistake that people make. They focus on creating an artistic masterpiece but don’t verify the area code is correct. Or they fail to spell-check business names, tag lines and other information on the business card. While someone may figure out what the misspelled word is supposed to mean, it will cause them to doubt the quality of work your business does. Note that you also need to update business cards when business information changes. Whether you moved to a new location or changed phone numbers, you cannot give out business cards with scratched out contact information. This, too, undermines your image as a high-quality service provider or retailer.

Avatar
Marie Foster
Marie Foster is a reporter based in UK. Marie has also worked as a columnist for the various news sites.

3 COMMENTS

  1. The blog on business listings and reviews is something worth it to read and the comprehension itself creates a positive vibe upon the understanding of digital marketing. Hats off to the the blogger.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

NOW TRENDING

5 Best Games Like Mystic Messenger for 2020

If you haven't played Mystic Messenger yet, you probably the kind of person who isn't aware of the latest happenings in the...

How to Use Tinder Without Facebook – 3 Ways to Sign in Tinder

Are you a married man or woman or teenager who wants to use Tinder without Facebook either to hide your Tinder activity from your...

Neko Atsume Cats – A Guide to Collect All Neko Atsume Rare Cats

Neko Atsume Cats A weird cat collector game is known as Neko Atsume. However, really don’t you need to play or pet with these little...

Hay Day Derby Tips – Play Guide And Derby Winning Strategy

Derby is the awesome feature being introduced by Super Cell in Hay Day. This made Hay Day players more professional in the game rather...

How to Delete All Messages in Discord

Although Discord is more heavily focused upon its voice call features, the messaging options are also quite frequently used. Now if you are an...

LATEST STORIES

How COVID-19 Is Triggering Digital Transformation in World?

Perhaps, no one ever thought that one day a virus COVID-19 would engulf the whole world like an octopus. It’s not a nightmare but...

Protect Your Startup with These Key Features

Launching your startup signals a new phase in your professional career. It's that moment where all your hard work, planning, visions, and...

How to Change your Nickname in Discord

Discord is the ultimate platform to interact within a social community. It allows users to become synonymous with fellow gamer or friends,...

How to Enable Screen Share in Discord

Discord is a popularly used chat server supporting remarkable features voice and messages in Discord. Commonly used for social and business groups...

6 Keys to Make a Good AdWords Campaign

In the world of digital marketing and web pages, several tools can take your site to the top of the search network....