Artificial Intelligence, or AI, is the new topic of discussion for most of us. It can change the course of various industries, and social media is no exception. With a growing online competition, brands seek ways to gain an edge over others. And AI might be the thing that can help them enhance their social media presence. However, integration of AI requires proper planning. In this article, we’ll give you six tips to help you safely integrate AI into your social media strategy. You can harness the power of AI and see the result for yourself.
With AI, you analyze user behavior and preferences, which helps you provide personalized content. This is a strategy that Volume Nine, LYFE Marketing, and other agencies also use to attract their target audience. Here are a few tips to help you leverage AI for your social media strategy.
1. Leverage Chatbots for Customer Service
Customer support service is a critical factor in the user experience. Prompt and accurate replies ensure potential customers get all the information they need. Consequently, it increases the chances of converting a lead into a full-fledged paying customer.
That is where AI-driven chatbots can come into play. They can provide round-the-clock customer support, ensuring customer queries are answered quickly. According to a survey by Statista, 25% of people were ready to communicate with AI chatbots. This shows that you can use AI chatbots to entertain customer queries on Facebook Messenger and other platforms.
2. Use it for Influencer Identification
Influencers refer to people with a good fan base on different social media platforms. They can review and advertise your products, allowing you to tap into their fan base. With AI tools, you can find the right potential influencers for your business by assessing the following:
- Follower counts
- Engagement rates
- Content quality
As a result, you can find an influencer that is popular among your target audience. By using AI tools, marketers can find out whether or not an influencer’s followers match their customer’s person. This way, you can connect with the right influencer.
3. Create Relevant Content
We have all heard how content is king. You can use AI-driven content creation tools to generate content that resonates with your target audience. Remember that this doesn’t imply that AI can replace human creativity in any capacity.
But it can complement your social media content strategy. You can understand the pain points of customers and address them accordingly. You can create blog posts, captions, social media posts, and other types of content that your target audience understands using AI tools.
4. Carry Out a Sentiment Analysis
While content creation is essential, you must also monitor engagement. Knowing that the content you are posting is effective and helps you yield the results that you plan is vital. This becomes relatively easy to do with AI-powered sentiment analysis tools. These tools can help you carry out an analysis to help you find out the public sentiment toward your marketing campaign or the brand as a whole. Analyzing user comments and interactions is essential as it enables you to understand how the target audience is engaging with your audience.
5. Jump on the Bandwagon
Social media witnesses various trends from time to time. It can be a meme going viral or anything that can be trending at the moment. Also, there can be a particular thing that might be trending among your target audience. Therefore, you can jump on the bandwagon and seize opportunities promptly.
This is something that AI can also assist you with. It enables real-time monitoring of trends and conversations between your target audiences. As a result, you can be the first to jump on the trend to grab the attention of your target audience.
6. Target the Right Audience Through Your Ads
Last, AI algorithms can analyze user data and ensure that suitable ads are shown to the right person. Doing so will increase the possibility of conversion. Brands spend a considerable amount of money on running ads. This makes it essential that your ad ends up in front of the right audience.
Take Netflix, for example; it considers user history and then provides content recommendations according to the user’s viewing history. You can also do the same thing for your brand’s marketing to harness the power of ad targeting and personalization.
Incorporating AI in Social Media Marketing
AI is changing the course for various businesses in different sectors. By leveraging it for your social media marketing and SEO (Search Engine Optimization) strategy, you can get the upper hand on other players in the market. Start following the tips in this article to make the most out of AI for your social media strategy.