How and Why to Write Good Instagram Captions?


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Instagram is a one-stop platform where people can share their beautiful selfies, thoughts, and pictures with some good Instagram captions. One of the main reasons why one should pay attention to Instagram strategy and write a wonderful Instagram caption on their pictures is because more than 80% of the browsing happens on mobile phones.

Instagram saw a rapid growth over the past few years, and its popularity cannot be left unnoticed. In 2017, more than 70% of the companies in the United States had their profile up on Instagram.

Where can you find good Instagram Captions?

One of the essential things on Instagram besides posting photos is writing a good Instagram captions that goes well with the picture. There is much to tell bout storytelling in these short Instagram captions. It is essential to write an eye-catching caption on Instagram for one’s photo or videos they are posting over the platform. It gets another person to get to know about what the photo or video that you have posted is depicting, and it can also help in praising your post. We have seen some of the best Instagram captions on which could help you to choose if you are so lazy to use your mind to write a good Instagram caption of your own.

Why you need a perfect Instagram Caption for your Instagram Posts?

I have seen many people disabling or deleting Instagram accounts if they do not get enough engagement in their Instagram posts. So, an Instagram caption is vital as it helps in providing a clearer picture of what the post is depicting. The caption should be the one that should help the audience to understand what your Instagram post is solely about?

A person should be very aware of whatever he is writing must not break the Instagram Marketing policies. When one starts using captions, there is a higher possibility of getting more connections with Instagram influencers and marketing agencies and inspiring them. Some people also might end up asking questions about that post or praising it. In short, good descriptive Instagram captions are an asset.

3. Essentials of good Instagram Captions

By following the essentials, one can write good Instagram captions that will generate more engagement and ultimately promote your online community.

1. Make Use of Word Count and Hashtags

Captions that are used on Instagram consist of up to 340 words, including the emoji’s ad 30 hashtags.

2. Make Use of Emojis

Emoji’s or emoticons can also help draw the reader’s mind and eye and are the best way to show your emotion through these Emoticons. Emoji’s are expressive, fun, and can be used against words while keeping the content short. Users should know that viewers scroll through Instagram very quickly and using the right caption for their pictures.

3. Optimize your Instagram Caption

People should optimize the length of their Instagram captions so that they do not bore the viewers and it should shout out loud. Though, it is not easy to skill the art of storytelling for every photo or video that you post over there.

Relation of Good Instagram Caption and Instagram Marketing

The Instagram caption is one of the platform’s most valuable asset and should be used well to fuel your Instagram marketing efforts. Regardless of what you advertise on Instagram, be it your company or a product. Along with some officials, influencers considered also Instagram as an important social media platform. Many influencers wrote trending Instagram bios and captions to attract their community.

In Depth

Writing an Instagram title takes some practice. Instead of hastily writing your subtitle, take your time to think. Once you come up with a perfect subtitle for the picture you want to post try to add a Click to Action (CTA). It’s always best to make a few changes until you’re sure your Instagram caption perfectly captures your words. Remember to include an Instagram caption in your overall marketing plan for the platform.

Abhishek Choudhary
Abhishek is an Entrepreneur, Geek, Traveller, Humorous Humanoid and a giant foodie who is always pumped up for new adventures.


  1. Hey Abhishek,
    Instagram is the only social media getting engagements these days. Emoji part really works. Not only in instagram, Emoki works for all the platforms. Thanks for compling strategies in one place


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