How to Handle Competition Like a Boss

-

I know how frustrating it can get when you are trying to build a brand for yourself only to have all the efforts washed down the drain by the big established companies. The efforts you make with your limited budget, limited knowledge limited time and most definitely very few tricks on your sleeve to even stand a chance do not mean anything to big boys. After all, they have all money, the resources, and the manpower to do anything they want. You might feel like you do not stand a chance because the playground is not leveled. The big brands can flex their muscles, and your small business will be sent to oblivion. However, all is not lost; you can still go head to head with the big companies and stand a chance of survival. Here is how.

Level the Playing Field

One thing you should realize about search engines is they do not discriminate. It does not matter who is providing what service, if you have a website with the correct SEO content, then search engines will provide consumers with the most relevant search results. If you can optimize your website to rank on the first page of search engines then you will have leads and in turn sales. The same is the case for social media sites. If you can master the tricks of using social media, then you can reach to your potential market demographic segment with no difficulty at all. The consumers for the big titans such as Amazon or Wal-Mart are the same who will visit your website or social media sites.

Do Customization

Offer something the big brands are not offering. Since your business is relatively small, it is possible to know your customers at a personal level. If you are in manufacturing, you can custom manufacture products for them. You can also deliver personal requests to them say in terms of gifts or something like that. Consumers love a business that resonates with them. Meet them at a personal level and offer customized requests. The big brands will offer mass-produced goods hence consumers cannot get products that are tailor-made to their needs; be the alternative.

Be Good at Customer Service



Big companies often have a cut and dry kind of relationship with the customers. In fact, for the big company to remember the name of the client it must have been through a sale gone-wrong situation. Create a friendly and likable personality. Let the customers come to you because you are smooth, fun and pleasant to deal with. Customers like to feel appreciated and connected to; let their consumer experience spread the word about your businesses. Within a few years of this constant practice, you will have created a brand based on differentiation.

Sell in a Niche and Expand Later

Most small business owners fail to think that they can take on a giant in the same field. The truth is they have the resources, and you do not. So, establish a little niche that you can do well, excel in it and when you have made headway in it you can expand to wider niches. You stand better chances of winning in a niche when you are starting out than you would in a general niche.

Take Advantage of Your Agility

While your business is small, you can offer faster services, think fast and move fast. Your growing client base will enjoy your fast deliveries, fast responses to queries. Make use of this situation before you start to expand and the processes start to get more complicated. Big companies do not have the luxury to be agile because of complex processes, bureaucracies and wider client base to deal with. In simpler terms, be what the big companies are not. Track their moves but do not obsess over them.

Conclusion

As a small business competing in a market flooded with the giant companies, you need to shift your mindset. Stop regarding yourself as a victim and start using your leanness to your advantage. Make small strides, and you will win the battle eventually. Be patient with yourself and your business, establish processes and eliminate redundancies. Use the tools at your disposal to start winning rather than to whining.

Avatar
Philip Piletic
My primary focus is a fusion of technology, small business, and marketing. I’m an editor, writer, marketing consultant and guest author at several authority websites. In love with startups, latest tech trends and helping others get their ideas off the ground.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

NOW TRENDING

5 Best Games Like Mystic Messenger for 2020

If you haven't played Mystic Messenger yet, you probably the kind of person who isn't aware of the latest happenings in the...

How to Change your Game Status in Discord

Discord is something you should familiarize yourself with if you spend most of the time on the internet playing online games. This...

Tinder Super Like – How to Super Like and Undo Super Like on Tinder

Looking for the guide about what actually Tinder Super like is? Do you want to know how you can hit Tinder Super Like to...

How to Install ElvUI on Windows and Mac – An Easy Guide

ElvUI is user friendly interface dedicated to World of Warcraft game. This UI increases the  gaming experience of players by permitting to update and customizing...

How to Delete All Messages in Discord

Although Discord is more heavily focused upon its voice call features, the messaging options are also quite frequently used. Now if you are an...

LATEST STORIES

12 Ways on How To Better Manage Your Outgoing Calls

For most small businesses, the phone still serves as the primary tool for communication. That’s why telephone call handling is really important. 

5 Benefits of Toll-Free Conference Call Services

Toll-free conferencing has been in existence since the 1960s and has been a game-changer in most companies' communication processes. Through conferencing, multiple...

Raymond Animal Crossing – How to get Raymond?

Raymond is one of the most excited about villager of Animal Crossing. He is a smug cat, and since there are only...

4 Secrets to Developing a Successful Mobile Business App

Mobile phones have long since stopped being used solely as the devices for calling and speaking to other people. The majority of...

Beau in Animal Crossing – Is Beau a Boy or Girl in Animal Crossing?

Beau (pronounced as a bow) is a lazy deer who first made his appearance in the Animal Crossing: New Leaf. Since then,...