What started off as a means to express personal stories and experiences has now turned out an integral part of Content Marketing. Yes, I am talking about Blogging.
Over the years, serious entrepreneurs have aptly recognized Blogging benefits from long term business perspective. Not just it adds to their traffic and sales but also brings along the opportunity to cross sell. And then the sheer branding of ‘Experts in the domain’. All counts in a success story.
Did you know nearly 81% of companies consider their blogs to be ‘Useful’, ‘Important’ or ‘Critical’? The Demand Gen report late last year (2016) highlighted the growing scope of Content. It added that 47% of B2B buyers focused and reviewed at least 3-5 pieces of content for their buying decisions.
While businesses who already blog, can take some encouragement from this fact; however others seriously need to give it a thought.
Please note that I am not reviewing various Website platforms here. I am rather focusing on the need to blog and how to start one. The former naturally depends on a number of factors.
Most the top businesses today, keep Blogging simple. Meaning they rely more on software like WordPress for their blogging needs. Their business site however, continues to operate on Shopify and other platforms.
In any case, it makes sense to choose a platform which is convenient and offers value and usability to their customers.
There are approximately 7.6 millions WordPress blogs today, which are visited by roughly 400 million people. This in itself speaks about its growing popularity.
We take a look at this amazing infographic which beautifully explains how to start a blog using WordPress. To tell you, I have always been a big advocate of WordPress, simply because it is easiest and trouble-free of all.
I’m sure after going through this visual, I’ll have company in another WordPress fan 🙂